Inform, Engage and Hook your Viewers with Infographics

3 ways to REDUCE information OVERLOAD with INFOGRAPHICS

Source: http://piktochart.com/blog/3-ways-reduce-information-overload-infographics/

1. Less Text, More Data

2. Layout Guides the Flow 

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Resources for making the best out of Visual Arrangement:

• Guiding questions for the choice of layout of your Infographic
• Layout Cheat Sheet

3. Visual Appeal

Appeal to your audience by considering basic graphic design principles – color, icons, and white space – and using them to your advantage.   More on color, icons and white space

Final word....

An infographic’s main goal is to inform, but in order to do that, it needs to engage. 

• Get straight to the data in order to hook your viewers at first sight. A
• Arrange it into a logical flow reflected in your layout and an overarching visual metaphor.
• Reel the viewer’s gaze in with appropriately used graphic design principles.

The Takeaway: Clean up the Clutter